Taking a Brief Vacation to Go “Slightly” Off-Topic

This post will represent a slight divergent from my normal topics about the Crystal Coast. Since so many of my real estate agent friends like for me to delve into search engine optimization (SEO). I figured it was time to take a short vacation from my musings on all things Crystal Coast real estate.

Subject Matter Expert for SEO?

While I have a solid grasp of SEO, I’ll admit I tend to “hang my hat” on copywriting and real estate marketing. I admit I like to acquire as much knowledge as I can on the fine art of search engine optimization. To stay ahead of the curve, that means lengthy discussions with Brad and tons of reading. Besides, writing compelling website content and interesting blog posts is a very important aspect of building highly searchable websites. I take my task of copy writing and online real estate coaching seriously. It demands I integrate rock-solid organic SEO principals using the latest tools like LSI (latent semantic indexing with Quintura.com) and superior keyword integration. My goal is for our client’s websites to get noticed not only by consumers but the “Yahoo’s” and the “Google’s” of the world too.

Beware of Slick, Fast-talking SEO Magicians

Just remember this fact, SEO doesn’t happen overnight. Obtaining page one search results is a marathon not a sprint. Plus, remaining in the top tier search results demands constant attention to your website or blog. If you hear any of these statements coming from the mouth of an SEO consultant, run don’t walk!

  • Avoid SEO providers who make promises of top search rankings — The only guaranteed search placement is “Sponsored Links” better know as pay-per-click campaigns
  • Avoid linking schemes with other agents
  • Avoid SEO providers who pitch fast “microwave oven” instant search results. Site optimization is a continual process. Remember – think marathon not sprint!
  • Avoid buying links in “link farms”. Sooner or later you will get caught by Google and the penalty will be painful!
  • Avoid spamming the web with “spammy content” to fool or “game” the search engines. Hedging your bets against a $110 billion company like Google by spamming your website with keywords for better search rankings is a dumb wager!

9 Steps to Better SEO – Crystal Coast Real Estate Agents – Pay Attention!

To optimize your website for better search engine placement, you must:

  1. Start with a superior domain name that fits your site’s “central theme”. Example: If your domain is www.CrystalCoastRealEstateBlog.com and you sale “Crystal Coast Real Estate”, have the site web copy talk about “all things” Crystal Coast Real Estate. Good Crystal Coast Real Estate Investments versus Bad Crystal Coast Real Estate Investments, Crystal Coast Rental FAQ’s, Tips to Buying Crystal Coast Real Estate, Market Reports on Crystal Coast Real Estate.
  2. This web copy must be organically sound, original, and keyword-rich so it embraces your websites’ central theme
  3. Establish the “trust factor” with search engines by showing your site will be around for a long time. Consider paying for your domain name registration for 5 years as proof your site’s “in it” for the long haul.
  4. Have partners and vendors whose sites are “trusted” by the search engines link from their sites to your site. Examples could be house painter, home inspector, lending consultant, real estate attorney…etc.
  5. Build unique, organically sound profiles on industry-related authority websites and link that originally written profile back to you website and blog. Examples could be Trulia, Zillow, Squidoo, Active Rain, RealTown Blog…etc.
  6. Liberally use clear, non-jargon descriptions of your business and industry on your site
  7. Refresh your site’s content frequently (one of the reasons why search engines have a “love affair” with Blogs!)
  8. Don’t use graphics for key website content — search engine “crawlers” or “spiders” can’t index (“read”) images/graphics
  9. Integrate in your website organically sound page title tags, meta descriptions, and heading tags

By putting these simple, yet powerful best practices to work (by you or a “trusted expert”), your site stands a better chance of being recognized by the search engines.

Your Feedback?

What SEO best practices have you put to good use? Did you find one SEO strategy worked better than another for your website or blog?

Helping you obtain better SEO results,